Nordstory "Wolle for future - How Pomeranian sheep is turning the fashion world around"
After the fall of communism, the sheep farmers threw the wool from their sheep on the dung heap. There was no more money for it, and that from one day to the next. The market economy ü globalisation quickly reached Rügen, where the Pomeranian sheep has defied all weathers for thousands of years. And where it belongs to the image of a landscape like the red sails of the Zeesboote, which used to be made of the water-repellent Pomeranian wool.
Marco Scheel does not believe in the decline of values. Even as a young boy he helped in the stable of hobby breeder Eyke Albrecht on the island of Rügen. After graduating, he founded a small company with 1,500 euros in saved start-up capital to prove to the world that the best raw materials are right on its doorstep.
Pomeranian wool for jackets that defy the weather, instead of outdoor clothing made of mineral oil in the Far East. Marco Scheel begins to offer the weather jackets at eco-markets, then online, and word quickly gets around about these honest chemical-free jackets, "made in Germany" is not only written on the label.
Without a business plan + bank loans, Scheel also gets his small company going online, extreme sportsman Arved Fuchs and the national rowing team are convinced wearers of the jacket.
Now Marco Scheel is working on another version: quilted jackets as light as down jackets that can be thrown on the compost heap at the end of their life. So that "wool for future" becomes really socially acceptable.
Film by Anne Gänsicke
Broadcasting on 04th of May 2022 at 03.00pm on Radio Bremen + NDR/ARD
Music: POPVIRUS Library